• Skip to primary navigation
  • Skip to main content

Advertising agency for the modern age

07 5534 1228

Main navigation

Close menu

  • Home
  • What
    • Advertising
    • Creative
    • Gold Coast SEO
    • Brisbane SEO company
    • Public Relations
    • Website design
    • Sponsorship
    • Web Development
    • Portfolio
  • Who
  • Blog
  • Contact

Menu

Telling A Story Can Be The Best Marketing

November 24, 2005 by Brendon Sinclair Leave a Comment

I’ve mentioned the importance of telling a story as part of your marketing in an earlier post.

Last week I bought a notebook. It’s called a Moleskine notebook and duly arrived a few days later.

“No Ordinary Notebook…..”

This is no ordinary notebook. Within the cover the notebook came with a story – printed on an insert is these words:

“Moleskine is the legendary notebook used by European artists and thinkers for the past two centuries, from Van Gogh to Picasso, from Ernest Hemingway to Bruce Chatwin. This trusty, pocket-size travel companion held sketches, notes, stories and ideas before they were turned into famous images or pages of beloved books……”

And on it goes. Click here for a version of the story on the main web site for the Moleskine.

The Notebook Has A Story

The notebook has a story. It’s a story that rings true. It’s a story that seems authentic. And it’s a story that fits the notebook.

Nice cover. Quality acid free paper. Elastic closure. Heavy. Solid. Classic. Earthy.

And it’s a story that makes me feel special. Makes me feel like I should only use this notebook for important things.

No shopping lists for this notebook. Van Gogh would never do such a thing! Picasso would be livid with rage if I wasted these fine pages for such frivolity!

Telling A Story

Telling a story can be a great and very effective way to differentiate your product in the marketplace. In these days of an over-crowded, busy market it could be just the edge you are looking for.

What’s your story?

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Tailored Talk and stay ahead of the game

View Newsletter Archive

Get to Know Us

  • Home
  • What We Do
  • Case Studies
  • Brendon Keynote Speaking
  • Partner Program
  • Contact

Get There Quick

  • Home
  • Services
  • Gold Coast SEO Company
  • Brisbane SEO company
  • Public Relations Gold Coast
  • Website Design
  • Clients
  • Team
  • FAQ
  • Blog
  • Contact

Advertising Agency Gold Coast

Phone: 07 5534 1228

Email: team@tailoredmedia.com.au

Media information about Tailored Media & Brendon Sinclair

Google Partner

Copyright © 2025 Tailored Media. All Rights Reserved.

Sitemap Admin