I’ve mentioned the importance of telling a story as part of your marketing in an earlier post.
Last week I bought a notebook. It’s called a Moleskine notebook and duly arrived a few days later.
“No Ordinary Notebook…..”
“Moleskine is the legendary notebook used by European artists and thinkers for the past two centuries, from Van Gogh to Picasso, from Ernest Hemingway to Bruce Chatwin. This trusty, pocket-size travel companion held sketches, notes, stories and ideas before they were turned into famous images or pages of beloved books……”
And on it goes. Click here for a version of the story on the main web site for the Moleskine.
The Notebook Has A Story
The notebook has a story. It’s a story that rings true. It’s a story that seems authentic. And it’s a story that fits the notebook.
Nice cover. Quality acid free paper. Elastic closure. Heavy. Solid. Classic. Earthy.
And it’s a story that makes me feel special. Makes me feel like I should only use this notebook for important things.
No shopping lists for this notebook. Van Gogh would never do such a thing! Picasso would be livid with rage if I wasted these fine pages for such frivolity!
Telling A Story
Telling a story can be a great and very effective way to differentiate your product in the marketplace. In these days of an over-crowded, busy market it could be just the edge you are looking for.
What’s your story?