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Professional services marketing. How to get it right.

June 2, 2016 by Brendon Sinclair

Over the years we have marketed a large range of professional services firms and can safely say the 2 biggest mistakes these firms make are:

1. Not personalising their marketing.

People buy from people. Share your personality, share stories and connect with people.

2. Not sharing knowledge.

Sharing (and thus demonstrating) knowledge can be a tremendously powerful marketing tactic.

How can you build your personal brand AND demonstrate your knowledge and expertise?

Whatever it is, do that. That’s marketing (but more than that, it just makes sense).

(It’s why we have a team member profiles on our web site.)

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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