Over the years we have marketed a large range of professional services firms and can safely say the 2 biggest mistakes these firms make are:
1. Not personalising their marketing.
People buy from people. Share your personality, share stories and connect with people.
2. Not sharing knowledge.
Sharing (and thus demonstrating) knowledge can be a tremendously powerful marketing tactic.
How can you build your personal brand AND demonstrate your knowledge and expertise?
Whatever it is, do that. That’s marketing (but more than that, it just makes sense).
(It’s why we have a team member profiles on our web site.)