I’ve always been a big fan of Bob Parsons the founder of major US domain registrar Go Daddy. Bob’s blog is one I read regularly – he makes some terrific points about business. Anyhoo, one of Bob’s masterstrokes in advertising his Go Daddy business was his very controversial TV ads that aired (or didn’t air) […]
Tailored Media Blog archives for review - page 78 of 96
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Scouts Fundraiser Was More Than A Fundraiser
The Scouts fundraiser we held on Saturday night at the Palm Beach Scouts was a wonderful night. 68 people came along for our Trivia Night and we raised a good amount of money. One of my kids (Harry aged 11) won the major raffle prize. Oooooops! 1. We got parents into the Scout Hall for […]
Media Players
The Lowdown This morning’s show (I do a regular spot on ABC Radio) was on media players (it also featured me saying how good looking I am and accusing the host (Peter Gooch) of wearing a dress but that’s a story for another time!). A media player is simply a piece of software that will […]
It’s Not About The Money – Truly
Mark Harbottle, CEO of SitePoint.com (the people who published my kit – The Web Design Business Kit), was on the Gold Coast today to present me with a plaque commemorating the kit achieving over $1 million in sales. $1 million in sales The $1 million in sales was achieved quite a while ago and was […]
Protecting Yourself From Internet Fraud & Identity Theft
In today’s show on the ABC I’ll be talking about Internet fraud and identity theft. Firstly I’ll mention the more common Internet frauds. 1. Phishing – the term given to where the web sites of a reputable financial institution (usually a bank) is partly copied and placed onto the Internet. An email is then sent […]
Email Matters – Show notes from radio show
**** For those who want to listen to my segment on the radio each Wednesday at 11.15 am Australian Eastern Standard Time, please go to www.abc.net.au/goldcoast. You’ll see a link to ‘Listen to Coast FM’ on the side menu bar. **** For sending email newsletters, and keeping in touch with your readers, check out: […]
The Media Contradiction
Hello. Here in Australia we have a cricket player called Shane Warne. Shane is one of the greatest ever players of Australia’s national game and, as such, is of high interest to many Australians. With having such a high profile Shane was sought after as a media commentator. Indeed, he’d been groomed by one of […]
Why Your Gut Feeling Is Always Right
I was walking down the hospital ward corridor at about 11.45 am.I wandered into a patient’s private room for a reason I can’t now recall (although I do remember he was recovering from having his stomach removed a few days earlier). He was sitting on the edge of the bed. I said to him: “How’re […]
High Perceived Value, Low Cost
Yep, this is a kayak. And that’s my son Jack showing off on it. Not only can he paddle a kayak sitting down but the little smarty pants can stand up on the thing and balance (this is a kid who can take a flying run up and jump up onto a Swiss Ball and […]
The Power Of The Retailer
One of our clients has built up a decent sized e-commerce business from his apartment here on the Gold Coast over the past 3-4 years. He started with just one- (1) product but has now grown to over 5,000 products. Because of the many cost advantages of having an Internet-only store he has been able […]