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It’s all about the brief

September 29, 2021 by Brendon Sinclair

I’m know in the business for saying “It’s all about the brief.”

Because it is.

A great brief can help produce great work.

And here’s great work. The brief was clear. The result was even better.

A museum says they gave an artist $84,000 in cash to use in artwork. He delivered blank canvases and titled them “Take the Money and Run.”

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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