Standing out and being noticed is a big part of marketing any product.
The IT security niche can be a particularly challenging one to market because the trust required prior to engagement of an IT security firm can be significant.
So an education based strategy is a VERY solid platform for marketing.
Essentially, demonstrate your expertise as an IT security expert through educating your audeience on not only the dangers lurking for business IT, but the tactics used to negate the baddies.
Direct mail works a treat
One way to stand out is via a direct mail piece.
Direct mail really stands out these days because it’s so rarely done.
A simple but very effective tip
Here’s a tip for your direct mail piece that we often recommend to boost your open rate and position your business in the right way.
Whatever the direct mail piece, wrap it in something that
- grabs attention,
- builds intrigue and
- makes sense.
For example, if I was sending a direct mail piece for an IT security business, I might used wrapping paper similar to the below.
This is a graphical “Targeting scams report 2020” from the Australian Competition & Consumer Commission. Now that makes sense.
It just makes sense to build intrigue and position your business as the solution.