We’ve worked with a ton of influencers over the years on a range on niche industries.
Some are ok, some are good, some are pointless and worthless.
The influencer economy troubles me. It’s the inauthencity that gets me.
You can’t build a brand on inauthenticity.
Here’s a tip: develop your product or service to be so bloody amazing that people rave about you regardless of whether they’re paid or not.
That’s a sure fire way to be influential.