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How animated images allow us to connect with a world-wide audience

March 14, 2019 by Cleo

Today, our team worked on a fantastic new concept, to further engage our client fisiocrem’s online audience!

To achieve this, we embraced the quirky aspect of fisiocrem’s brand personality to connect and further engage with our athlete community.

How? By launching a series of GIFs available worldwide (cool, right!). Athletes are renowned for their prominent use of social media, as they post daily to share their progress and inspire others with their fitness journey. Now, athletes can spruce up their Instagram stories when featuring our favourite cream for sore muscles, with the help of a little moving picture!

What’s more, to a tech-savvy audience, a GIF ensures that a brand appears relevant and innovative. Furthermore, due to their animated nature, GIFs attract viewers’ attention than just a still image or logo. This means we continue to build brand awareness in a fun and quirky way!

Check a few out below!

Here at Tailored, we are all about utilising our talented team’s skillsets to promote our clients’ fantastic products and services. We specialise in using our client’s brand personality to reach a wide audience. Execution is key with this incredible concept, and that’s why these GIFS are fabulous, from concept to their animated execution!

Filed Under: Blog

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Phone: 07 5534 1228

Email: team@tailoredmedia.com.au

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