Have you ever wondered why you see sports stars, actors, singers and other profile people promoting someone’s brand?
Brand ambassadors are a brilliant marketing tactic that we use for some of our clients… and it works!
Put simply, a brand ambassador is a person who represents and promotes your company.
In this blog, we will discuss how to select a brand ambassador and what they can do for your brand.
How to select your brand ambassador…
Your brand ambassador needs to align with the values of your brand and are suited to your target markets.
If your company targets mothers aged 30-40 who are middle income earners… then you would chose a female ambassador who meets these target demographics. If you chose a younger or older women who doesn’t have children, your target market will not be able to relate to her.
So aligning YOUR values is key!
What can a brand ambassador do for me?
In this modern age of social media, brand ambassadors are golden! They can wear, eat, drink, sleep, walk and run ALL while promoting your products or services around the clock!
If you brand ambassador writes a blog on their website about your brand, it can then link to your site which will help to drive web traffic and sales leads.
You can use images of brand ambassadors on your website, flyers, posters etc which will attract more attention from your target market than generic images.
Even just providing an ambassador with a hat or a shirt to wear in their daily life, is a huge benefit in raising awareness for your brand.
This is all credible word of mouth which helps to build the reputation of your brand.