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Posts by Brendon Sinclair

Brendon is the main guy at Tailored Media. He's a best selling author, has cycled across Australia, kissed Errol Flynn's old girlfriend, sold a zillion ugg boots and is a plain talking Aussie guy.

He can be found on Twitter, Google+ and Facebook.

Taking it with a smile – the case of the lost $50

July 10, 2004 by Brendon Sinclair 1 Comment

The digital camera we’ve always used has been a bit of a pain. It’s getting old, the pics aren’t as high res as we’d like, etc, etc. So I thought I would buy a decent new one. Waiting for a Minolta My preference is a digital SLR (Canon EOS), but after speaking with the guy […]

Nature versus nuture

July 7, 2004 by Brendon Sinclair Leave a Comment

Before we went out for dinner my wife had gone off and done what she calls a “Big Shop.” That’s where she goes to the supermarket with our daughter, they each grab a trolley and they proceed to fill both trollies to the top with food. The bill comes to anywhere between $500-600. The house […]

Providing sponsorship value

June 23, 2004 by Brendon Sinclair Leave a Comment

A few years back I was managing this athlete. She had quite a high profile, was well respected within her sport and we’d grown her profile to a level where everyone in her home state knew of her. The next step was to generate some decent sponsorship. Now when you look around for sponsorship for […]

Fantastic customer service

June 22, 2004 by Brendon Sinclair Leave a Comment

2 things fantastic customer service will do for you Hello. In the audio blog below I talk about the importance of fantastic customer service. Not “good” customer service – good customer service service isn’t, well….good enough. If your customers rate your customer service as good they are unlikely to come back and buy from you […]

Ask people to buy

June 21, 2004 by Brendon Sinclair Leave a Comment

My daughter Laura plays hockey with her local club. Her best friend plays in the same team and is a terrific player. This friend, Lisa, made a representative team and they have a trip away in a few weeks. One of the ways the team is fundraising to pay for the trip is by selling […]

Free publicity with a simple letter

June 16, 2004 by Brendon Sinclair Leave a Comment

My mate Nige……and how 880,000 people saw his name One of my oldest friends is a guy called Nigel Jepson. Nige and I used to walk to school together as kids. We also used to try and beat each other at every sport you can imagine. And then there was a tussle for a girl’s […]

By George, I think he’s on to something

June 15, 2004 by Brendon Sinclair Leave a Comment

I’ve just gotten off the phone after having a chat to a client. I’ll call him George…….because that’s his name! (Sick of that joke yet?) George and I discussed his web site. George told me one idea he had for marketing the site. My response was this: “That’s a very silly idea George. And the […]

Finding an angle

June 14, 2004 by Brendon Sinclair Leave a Comment

Sales of my Web Design Business Kit are going well and the publisher wants to really push sales prior to the end of the financial year here in Australia (the financial year ends on June 30). We’re putting together the media info to send out to drum up some interest and interviews. I’m sitting here […]

Honesty the best policy

June 12, 2004 by Brendon Sinclair Leave a Comment

Building customer loyalty Hello. I’m up bright and early today trying to finish off a few things in the office before the day really starts. Building customer loyalty in business is difficult. It’s about trust and it’s about providing value. Something happened at dinner last night that illustrates this perfectly well. Mel and I went […]

The Tailored Archive

June 11, 2004 by Brendon Sinclair 3 Comments

Hi there, Joanne here…the technical brains behind the Tailored site! Thanks to those who have sent through emails regarding the Tailored archive. We just wanted to let you know we are on to it and will have it sorted shortly. Our apologies for any inconvenience. Thanks again and have a great day. 30 MINUTES LATER… […]

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