Over the years I’ve used literally hundreds of great marketing ideas. These marketing ideas have been instrumental in helping me build my web design business to exactly where I want it. How I learnt a lot of those marketing ideas is pretty simple……… I cheated! Here’s what I would do: 1. I’d visit someone’s web […]
Brilliant Marketing…..Or Crap Marketing (I Don’t Know Yet)
The Prime Minister of Australia (Kevin Rudd) now has a Twitter account. If it’s really him writing in it then it’s brilliant, savvy marketing. If it’s not him, then it’s the worst marketing in the world. On reflection, it has to be him. He can’t lie about it being him doing the writing.
Why Your Web Design Skills Don’t Matter
I wondered where to start with my new focus for this blog in terms of getting back to the basics of building your web development business and web marketing. Your web design/web development/whatever skills don’t matter. Those skills don’t matter in helping you to get clients or be successful in business. Why The Best Graphic […]
Awards Mean So Much to Some People
I’m off to my kid’s school awards tonight and they always fascinate me. The parents of the kids who win stuff are so damn proud. Just like the kid getting the award. No matter how cool the kid thinks he/she is, they’re always thrilled to get the recognition. (I boo kids as they get up […]
Why You Shouldn’t Get (Some) Sponsors
One of the things we did for our charity bike ride across Australia was get lots of great sponsors. The other thing we did was not get some sponsors. You see, some sponsors aren’t worth getting. The amount of work to provide value to attract and service some sponsors can far outweigh the value. Here’s […]
Why The Hell Don’t They Know My Name?
On Saturday I took my family, mother and mother-in-law out for dinner to a restaurant I’ve been to 6 times before. I spent $297. No-One Knows My Name It occurred to me later that the staff/management don’t know my name or where I live or how to contact me. As times get tough we all […]
Yahoo On The Slide (Still)
After their incredible decision to reject the Microsoft buyout offer, the dumb asses management at Yahoo have announced they’ll be firing 10% of their staff on the back of falling revenues. Check out CEO Jerry Yang’s email to employees here. I can’t believe Yang is still running the company.
You Can Do It…..Whatever It Is
When Jack and I told family and friends we were going to ride across Australia, quite a number were very skeptical. A few even told us outright “You can’t do it.” One even bet another mate $100 we couldn’t do it in 30 days (yes Tim, I’m talking about you!). We stopped visiting a family […]
How Google Can Stop Link Buying In An Instant
I’ve been reading a fair bit since I’ve been back in civilisation about buying links and how Google doesn’t like it (along with many commentators). This is essentially how Google works – they want to show the best sites possible to people searching for sites. Easy. Your Nuts Are Best Part of the way they […]
How Planning A Bike Ride & A Business Are The Same Thing
So much from our ride can be applied to business. All of it was based on the exact same principles. When Jack first came up with the idea to cycle across Australia we: did a feasibility study – we checked with experts to see if it was physically possible for a 15 yo boy to […]