Tailored Media are proud to announce that we are winners of the May 2016 Gold Coast Business Excellence Awards! In the category of Trades, Professions and Services, Tailored Media will now head to the final awards ceremony to be held in November. The Gold Coast Business Excellence Awards highlight the growing importance of the Gold Coast […]
Tailored Media Blog archives for review - page 25 of 96
Check out our extensive articles within our blog categories below.
The Death of the Resume
The fast rise and popularity of social media over the past ten years, has not only changed the way we communicate with our friends and family, it has changed how we screen potential employees and how job seekers can represent their personal brand. The printed resume might be the first thing people see when a […]
I Just Bought A Stapler – The Marketers Got Me!
I bought a stapler at Officeworks tonight. I know, I know ……I lead a pretty exciting life! I want to share with you why I purchased the stapler I did from the approximately 30 choices I had. The Reasons I Purchased The Stapler I Did Here’s the cardboard insert of the stapler I purchased and […]
Building A Successful Brand
Building a successful brand comes down to building a successful relationship with the people you serve. And to do that you’ve got to position your brand so that it attracts this group – not just a little bit – like a magnet. And you can’t think of this as a box you tick – it […]
How to Market yourself this Mother’s Day
The key to getting your business noticed at Mother’s Day, is to be prepared. This goes for any celebratory days like Father’s Day, Valentine’s Day, Easter or even Australia Day. And don’t for one second think that you have to put your prices down to get the customers through the door. There are many ways […]
Why Mother’s Day is Important for Your Business
In Australia, Mother’s Day is a $1.4 billion business, compared to about $760 million for Father’s Day. Whether you are a product-based or service-based business, there are opportunities for your brand to use Mother’s Day to increase your ‘sales’, but most importantly to create emotional connections with your customers. You don’t have to be a […]
Measure & Remeasure – The Importance of Tracking your Marketing Results
There is an old adage that goes “measure twice, cut once”. But my how times have changed! When it comes to marketing, you may find yourself with a ruler in your hand more than twice. And that’s the beauty of marketing. It is fluid and it can be measured in many different ways so you […]
Why PR Works & Works Well
I have a couple of neat little examples of how PR can be very effective in gaining ongoing recognition for your product or brand. Our client Carol runs the Shoe Garden and got a mention in a pretty obscure local magazine. A few months later Carol gets a call from a statewide TV variety show […]
The real power of social media
In our 17+ years in business, Tailored Media has witnessed the ever-changing landscape of marketing including the emergence of the social media juggernaut. Tailored’s CEO, Brendon Sinclair sat down with Inside Small Business to discuss the impact of social media for your business.
To blog or not to blog
It is a very common question from many of our clients, ‘should I have a blog?’. It is very different for each individual business and not every business needs one. But, if you do have one, you will reap the rewards on the extra advocacy, connection and loyalty you will receive from your consumers. Ask […]