How To Do A Survey

I was thinking today…….I do it occasionally ;o)

Yesterday I was speaking with a client about surveys and the most effective way to get them done.

When I say “effective” I don’t mean getting the most done in the shortest period of time.

I mean “effective” across a whole range of criteria that includes:

• useful information
• detailed information
• opportunity to build the relationship
• and much more

In order, here are the most “effective” ways to do a survey

1. In person
2. Via the phone
3. Via email/web site
4. Via mail

All are good – after all, doing something is usually better than doing nothing.

Remember, reward the person who has helped you out by doing your survey. But don’t make it such a great reward that it skews your results.