Every now and then I get asked why we have Google AdWords on this web site. After all, this is a site that is meant to position us as clever, knowledgeable and…did I say clever already?!
Some people see having ads on the site as devaluing the site a little. “Heh, they must be going bad….they have to put advertising on their site!”
The Real Reason
The real reason is a little less exciting than that!
You see, because we run online advertising campaigns for a range of clients we need as much information as possible about ads, ad placement, ad colours, etc.
And because this site gets rather a lot of visitors this is the best site to test things on. The best place to figure out what works best for our clients.
Have a good day.
Cheers
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