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Two words to strike fear into the heart of any parent.

March 25, 2004 by Brendon Sinclair Leave a Comment

“Presentation night.”

Two words to put joy into a kid’s heart.

“Presentation night.”

My 2 boys, Jack and Harry, play cricket with a local club. Love their cricket, as plenty of boys their age do.

The cricket season just finished and the presentation night was tonight. 2 hours of about 100 9-14 year old boys squashed into a room. 200 parents at the back.

A trophy for every kid. That takes a long, long time to do.

Anything for the trophy

But the kids don’t mind. They’d be happy be sit there for days. Because they get a trophy. They desperately want that trophy.

The effect that this fleeting recognition gives the kids is great to watch. They strut proudly around. You can hardly wipe the smile off their faces.

People love recognition. They love being rewarded.

Right there are 2 things we should all be doing for our customers.

  • Recognising them
  • Rewarding them

Maybe you could give a prize for customer of the month??!

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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