We’ve done a ton of work for and at the Gold Coast Marathon for close on 25 years, and this year was the first year we got to implement a tactic I love:
Getting a related and relevant product in front of every single runner at the event.
The very same runners who are about to have sore legs.
Our spies (people we know who did the 1/2 or full marathon) tell us everyone around them on the run course saw the sign being dragged behind the plane and commented on it.
fisiocrem is also the official pain relief product of the Gold Coast Marathon, AND provides free massages (with fisiocrem) post-race to the runners.
That’s domination, right there.
Shout out to Gary at Sky-Ads. Great work!
Cheers
