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Neat example of really effective (and simple) marketing

by

Tom Gilbey has a wine event experience business.

Here’s what he did to raise his profile massively.

Tom ran the London Marathon, stopping every mile to taste a wine. He named 21 of the 25 wines he had correctly.

  • Weird (so perfect for PR)
  • Engaging
  • Differentiates Tom in his market
  • Demonstrates his expertise


It was all videoed (of course). 3.2 million views on TikTok so far.

Now he’s receiving massive publicity for his personal brand and his business. Easy!

P.S: I could do what he did. Just without the running!

Cheers
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About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.