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A car fire. A cup survives. A business makes an extra $5 million …at a guess

November 27, 2023 by Brendon Sinclair

This is perfect marketing by a customer for a business.

Danielle Marie Lettering shared the aftermath of her car crash that resulted in her car being destroyed by fire.

The only thing that survived the fire intact was her Stanley water bottle. AND it still had ice in it.

The video went viral and has had more than 100 million views – all those people seeing an incredible product demonstration.

The company bought her a new car …..and a new water bottle.

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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