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A sign of disinterest?

September 16, 2019 by Brendon Sinclair

I don’t understand a lot, but one thing that baffles me is restaurants using the below Deliveroo branded sign as their “We’re closed” sign.

This doesn’t make sense to me

Why would you possibly promote another business and help with their branding on something as simple, easy and cheap as a “We’re closed” sign?

The commission of food delivery service (think UberEats, Deliveroo, etc) typically run at 20-30% commission. That’s fine if the delivery service is bringing you in new customers.

They’re standing at your door – don’t send them away!

But someone standing at your restaurant door doesn’t want to order via Deliveroo et al. So why put the idea in his head?

Bloody stupid if you ask me.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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