The biggest lie in marketing is “It’s not that simple.” This story involves our client (let’s call him Luke ….because that’s his name) who ran a successful Pest Control business and his experience with his local coffee shop. One day, Luke walked into his local coffee shop and met the new owner, who had recently […]
“It’s Not That Simple” and other lies
The biggest lie in marketing is “It’s not that simple.” I did the marketing for a local restaurant a few years back. They became the top-rated restaurant in Queensland on TripAdvisor. # 2 rated in Australia. That filled the restaurant up most nights. How did we manage that? Easy – we asked only those people […]
Shopify Migration Services
I’ve seen a lot of changes over the years in the online world – this coming from a business that has been doing e-commerce stores for close on 26 years. Building e-commerce stores was a long and arduous process, connecting third-party shopping carts to payment solutions and custom-built customer relationship management software. This was back […]
Electrician Robina Takes To The Road
A big welcome to our newish clients at JVK Group, who have taken to the road with multiple buses to get their brand out and about. JVK Group are electrical, air conditioning and plumbing experts who service the Gold Coast, Logan and Northern NSW. Outdoor media like this is considered part of your brand marketing. […]
Dominating the Gold Coast Marathon space
We’ve done a ton of work for and at the Gold Coast Marathon for close on 25 years, and this year was the first year we got to implement a tactic I love: Getting a related and relevant product in front of every single runner at the event. The very same runners who are about […]
It might be an ad, even if it doesn’t look like an ad
News.com.au featured an article on the Home Page a few months back titled “Crazy”: Bondi woman’s rent sparks outrage. It turns out a woman, pictured in bathers (of course), was interviewed at the beach and mentioned her rent is $600 per week. The article has everything: Attractive girl in a swimsuit. The usual ‘outrage’ line. […]
Experienced Event Production Company Brisbane
Just taken on David and the team at True Sound Productions, an experienced and expert event production company in Brisbane. The team has been around for 20 plus years and is a professional sound and lighting expert group with decades of combined experience in this industry. If you’re looking for an expert lighting hire, sound […]
What your basic service really is (or could be)
Your entry level product or service isn’t really what it seems. Or it shouldn’t be, anyway. Your entry level product or service can be a lead generator. I’ll give you three simple examples. Example # 1 – The $3,119 Service As a rather enthusiastic motorcyclist, I have a couple of motorbikes. One of them is […]
How to Rank in Google AI Overview and AI Platforms Like ChatGPT
This is becoming more and more important these days, and those top positions are going to be difficult to dislodge the longer you leave it. I’ve written an overview of “How to Rank in Google AI Overview and AI Platforms Like ChatGPT” to give you the basics. We’re doing pretty well with ranking clients. If […]
Personal Injury Lawyer Freshen Up
Thrilled to launch the fresh website of our highly regarded client, Harry Day of HD Lawyers. The team at this personal injury compensation lawyers’ firm in Brisbane and Ipswich has an outstanding record for work with: Check out HD Lawyers for more information.