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Women’s Tennis Continues To Rob Event Organisers & Sponsors Blind

January 31, 2009 by Brendon Sinclair 3 Comments

Women tennis players must have a giggle to themselves as they go out to play in major events like the recently completed Australian Open.

I’ve just watched the most boring, poor play in the women’s final and it got me thinking how unjust it is that the women get the same prizemoney as the men.

I can’t think of any criteria that justifies the women getting the same prizemoney – but they do.

  • Less time played
  • Lower quality tennis
  • Smaller crowds
  • Smaller TV ratings
  • Smaller media ratings overall (i.e. less print coverage)

They generate nowhere near as much revenue or interest.

I struggle to think of any business model where a group who produce clearly inferior results on every benchmark get rewarded the same as those who do.

Political Correctness Robs Organisers Blind

The only reason the women get the same prizemoney as the men is because the event organisers of these major tournaments have allowed political correctness to rob them blind.

I watched the women’s final last night on TV between Serena Williams and Dinara Safina (there’s an hour I’ll never get back).

“Appalling tennis” is the only phrase I can think of to describe it.

Safina should have told the crowd to send their ticket stubs to her and she’d refund each and every person there out of the $1 million AUD ($650,000 US) prizemoney she won for coming second.

Cheers
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Filed Under: Client Care

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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Comments

  1. Anonymous says

    February 2, 2009 at 10:28 am

    Even more appropriate post after watching the men’s final last night!! No comparison at all.

    Reply
  2. Brendon says

    February 2, 2009 at 10:58 am

    Couldn’t agree more.

    And even if you leave out the quality of tennis argument and the amount of time they spend on court, there is still tons of logical stuff that leads you to the conclusion that there is no way in the world that women tennis players should be paid as much as the guys.

    Reply
  3. Anonymous says

    February 6, 2009 at 1:16 pm

    Hilarious. And too true… we are only allowed to go as fast as the slowest member…

    Reply

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