This has been one of my most popular articles – hope you find it of interest. Here’s how to increase your chances 1000% for getting the job you want! It’s happened again today. It happens quite a lot. It happens about three- (3) times a week. It usually comes in the form of an innocent […]
Business tips
Establishing the Culture of a Business
This is apparently a true story. A real study. Scientists studying behaviour placed 5 monkeys in a cage. This cage has a ladder. At the top of the ladder is a bunch of bananas. Big, ripe, juicy bananas. The cage is also fitted with some heavy duty sprinklers that, when activated, would absolutely drench the […]
Don’t be tight with your money – know when to spend
As you may have read elsewhere on this web site, one of my bigger business successes is a health products web site. Here’s the story of how that came about. “Brendon, I’ve made a cream” I got a call from a guy who said “Brendon, I’ve made a cream for eczema. I want you to […]
Blow your customers away – here’s how we did it for $5.50!
It’s a fact that people don’t like paying shipping charges for purchases. It’s been our experience that women shoppers especially are far happier to buy when shipping charges are low or removed. But that’s not the point of this story. He missed the special by 30 minutes We had a customer miss out of the […]
An Excellent Problem To Have
I was speaking today with a client after we suggested some specific advertising for his business. His reply was this (now this is a nice problem): “We can’t handle any more customers! The car-park is overflowing and the business simply cannot logistically cope with increased numbers!’ What A Great Problem To Have! This client is […]
Are you easy? Simple steps to more customers
Making things easy for your customers is essential to maximise your sales. After last night’s dinner, I had a little sleep in. I woke about 9 am and, with my daughter, wandered down to the local shopping centre to buy the Sunday papers. As I entered the shopping centre carpark I could see a huge […]
2 handy tips for New Year negotiations
This article is about providing 2 tips in business. Simple tips that make sense and work well. They are related to selling your stuff for more (or just selling more) and negotiating a little better (you’ll love this tip – you don’t actually have to do anything!). Law of scarcity I first saw this in […]