When marketing businesses we’re big fans of using testimonials, case studies and reviews to help build credibility and reduce the perceived sense of risk. You see, a independent third party endorsement provides significant value to a business with research indicating 92% of consumers now read online reviews. Star rating is the number one factor used […]
Branding & Design
The $30,000 Coffee & Social Influence
This photo is from this morning at our local coffee shop – Mr Bengel’s – across the road from the office. Every person in the photo is one of the Tailored Media team. That’s 10 people in the photo, plus me. All having coffees. Many go back for a second coffee later and a bite […]
Why I Don’t Accept Just Anyone
I’ve been reading up on how some experts recommend using LinkedIn and it confuses me a bit. You see, LinkedIn is a closed network where who knows who means something. Or is meant to anyway. It’s The Authority of the Introduction The value in LinkedIn comes from the authority of the introduction. But there’s another […]
Welcome to the Best Butcher on the Gold Coast
A big warm welcome to the best butcher on the Gold Coast – well, quite a few of them actually – all the lads and ladies at the Gold Coast Fresh Meat Centre. The team have found us the choicest 24 pieces of Scotch Fillet for dinner. Make no misteak about it (see what I did […]
Zoom Car Loans Cool Prize Draw
Whenever you’re doing any sort of prize draw it’s important to get it right. After all, a prize draw is a great opportunity to further build your brand and position yourself the way you want to be seen. So our clients at Zoom Car Loans drew their prize using a couple of their gorgeous staff, […]
fisiocrem CrapCap Hits A High Note
Our great client at fisiocrem have had a ongoing mention (that’s the kindest way I can say “slag off”) on Hamish & Andy’s national radio show for the past 9 weeks. The lads finally got rid of the fisiocrem CrapCap – the “fabric turd that sits atop your brain” (their words, not mine!) and said […]
Story Coffee Has You Full Of Beans
As one of the biggest coffee retailers on the Gold Coast, Dean Hyland and Liz Ennis are widely recognised as experts in large scale coffee without compromise. Story Coffee is a complete commercial coffee solution created to improve the coffee experience at large scale venues and events. Story Coffee has founded the following: Barefoot Barista – […]
Building A Successful Brand
Building a successful brand comes down to building a successful relationship with the people you serve. And to do that you’ve got to position your brand so that it attracts this group – not just a little bit – like a magnet. And you can’t think of this as a box you tick – it […]
“We Might Go Early – We’re So Tired” …And Other Bullshit!
John and Byron headed into my office about 15 minutes ago with “We might both go home early – it’s been a big day……” By “Big Day” they mean they’ve been keeping an eye on the surf cam of Snapper Rocks and the waves are beautiful and they want to get out amongst it on […]
Are Gold Coast Drones The New Private Space Invader?
With news that Gold Coast Pool Inspectors are using Google Earth to locate all the pools in a suburb, then sending drones around to check them out and ensure fencing is up to date, Gold Coast residents have concerns that their privacy is being invaded. As a business that consults extensively on social media and […]