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People Don’t Really Buy Web Sites or Marketing Expertise Or….

September 25, 2009 by Brendon Sinclair Leave a Comment

………….. anything many people think they buy from us.

People don’t really buy products from anyone.
What they do buy are solutions to their problems.

  • People don’t buy a jumper.  They buy the solution against being cold.
  • People don’t buy a car.  They buy a solution to the problem of getting to where they want to go.
  • People don’t buy food – they’re buying the solution to the problem of starving to death.
Problem: Small Penis. Solution: Red Sports Car
Problem: Small penis. Solution: Red sports car

Understanding that people buy solutions to their problems is the first step to getting your marketing right.

Understand your customer’s motivations and you understand why they buy.

Only then can your marketing make sense to them.

Cheers
brendon-signature

Filed Under: Business Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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