I’ve just figured it out – we’re not web designers

I’m sitting here late on Monday night, preparing for a meeting with a client in the morning. His site was relaunched a month ago and, after not making a sale in the previous two- (2) years, has made over $68,000 in sales in just over 4 weeks. His visitor numbers have gone up x3.

I’ve been trying to figure out what has made the difference. It’s not the web design – his site looks good, but nothing special. The thing that has made the difference is this: us.

Before we started on the site we completed a lot of testing, especially in regards to useability and what people want in this type of web site. Then we developed the site around that. We also developed it so it is quick loading, informative, entertaining and will rank high in the search engines. Simple.

Let’s assume the sales keep on coming in and actually increase as we increase his visitor numbers. That’s over $1,000,000 in sales per year!

Getting a web site right is a lot more than nice design – it’s about load times, usability, copywriting, etc, etc, etc. Those aspects are 100 times more important than design.