Chloe and I ventured down to Sydney on Friday for lunch with clients who have a thriving generators business. Both sales and service.
Lunch was at the delicious The Paper Mill in Liverpool. Fabulous use of what was an old paper mill.
The restaurant boasts a ranmge of outlets from pizza to Lebanese food to a cafe to fine dining.
Dinner that night was with old of my oldest friends at Otto Restaurant at Woolloomoo, a classic old style fine dining experience.
Different strokes for different folks
Otto’s is on the wharf at one of Australia’s most prestigious spots and has the capacity to be fine dining with the appropriate price tag.
The Paper Mill is in Liverpool, where the target market is much more diversified and they understand they need a diverse product offering to capture market share.
Matching up your product offering to the demographics of your target market is simple business sense.
Are you offering the right thing to your customers?
Cheers
