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The one thing NOT to do when networking

December 4, 2003 by Brendon Sinclair Leave a Comment

I see this a lot. It’s a networking function. People meeting. people introducing themselves. people chatting. Business cards flying around like confetti!

Most people aren’t your potential clients. So don’t push a card on them. It’s wasting your time and money and their time.

The worst example I see of this is at business dinners or lunches where someone rocks up and proceeds to deal his/her card around the table, like they were dealing Poker.

Don’t do that.

Don’t talk about you

If you want to make an impression you are much better of talking to the person about them. Not about you. About them. About their business, their issues, their challenges.

If you see where your services or products might be of benefit, mention it in that context.

And then, maybe, just maybe you give them a card (but don’t expect them to call you. They almost never will – unless you’ve provide some great information).

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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