I do a few interviews around the place and have just been asked to do another.
I know the guy who asked and he asked perfectly:
“…….would you like to be interviewed on xxxxxxxxx sometime? It’ll be good for your ego, you’ll get free backlinks, and you’ll get extra fame!”
See that?
He’s asked me what behaviour he wants (an interview) and told me what I’ll get in return. I’m pretty sure he was only kidding about the ego bit!
But the point is this, when you’re trying to make any sort of sale (get an interview, a date, money off a customer, etc) you need to make your offer and tell them what the benefit is to them if they ‘buy’.
Always remember, the key is that the benefit you offer must be wanted by the person – the benefit you provide needs to outweigh the risk/downside of buying from you.
Make sense?
Cheers
… off the web or on it. A fellow who’s blog I read just asked me to do an interview with him.
The first thing he mentioned was that he thought I get quite a few readers from times I leave a comment on his blog … hmm, I do, you don’t suppose he bothered to look and see what folks on his blog were clicking on, do you?
The second thing he mentioned was that he’s be happy to do one for me in return … which of course he’ll link to also. I mean my first thought when I opened his message was, oh I don’t know, why bother ….but you best believe after i read the message and thought through the implications … I’m doing it … because he showed me the benefits to both of us … not because he pestered me for the interview (read link exchange, joint venture, etc.)