1 day. 1 business. Experience counts.

Last Thursday I finalised a deal with a Sydney businessman. It was for a web based business for ourselves through which we’ll distribute his product.

On Friday I briefed one of our designers on the web site requirements. He finished the logo and the web site on Saturday.

Then our programmer did his magic on Sunday.

Today, Jo configured a secure shopping cart onto the site.

Mel set up her order manager system to accept all of the orders. She also set up the basic customer service infrastructure.

Bianka added content to the web site.

The site is all set to go

That web site is all set to go. A complete e-business (includes newsletters, autoresponders, merchant facilities, security and privacy commitments, etc).

On Wednesday this business will get some publicity. And hopefully in a week or so, it will get a whole lot more. Our web site could prove to be profitable very quickly. And it was all very easy.

But just because it was easy doesn’t mean we should under value what we do. It’s only easy for us because we’ve done it 100 times before. To be able to set up a fully functional secure e-commerce store – with full infrastructure behind it – inside 12 hours work is pretty impressive.

• We know how to market it.
• We know how to structure it for best results.
• We know how to ensure the success of the site.

But that has taken me about 2,000 hours of research and testing to be able to do so easily. And that’s why we shouldn’t undervalue what we do. And you shouldn’t either.

Just because it is easy for you doesn’t mean it’s easy for others.