Big ideas trump pretty much everything else in marketing

May 21, 2019 by Brendon Sinclair

The big ideas always win I believe.

It’s because they get shared. And they get shared in such a way as to resonate with the right audience.

Check out the case study of the Burger King Whopper Detour campaign for an idea that won big – where you could buy a Whopper from Burger King for 1c at McDonalds.

Trust me, it’ll make sense when you read the article.

Cheers
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About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.