How did Masters fail when Bunnings is doing so well? It’s simple, Masters (who are owned by Woolworths) fell into the trap of thinking that because Coles and Woolies do so well despite occupying the same area of the market, that Masters would do the same. What they appear to have neglected to do is […]
Tailored Media Blog archives for review - page 23 of 96
Check out our extensive articles within our blog categories below.
The tool you need in your business if you want to avoid wasting money
Today we’re going to look at a tool you may find extremely useful when it comes to evaluating your business’ products and offerings. Nobody wants to be spending their energy (and worse, marketing budget) on something that is destined to fail. Introducing the BCG matrix The BCG matrix was developed in 1970 by Bruce […]
How to use LinkedIn – Social Media 101
This post is the fifth in a series of posts about how to use social media. If you missed the others, here is: The Introduction to Social Media How to Use Facebook How to Use Twitter How to Use Instagram LinkedIn is currently the fourth most popular social media platform in terms of monthly visits. […]
How to use Instagram – Social Media 101
This post is the fourth in our series of posts on how to use social media. If you missed the others, here is The Introduction to Social Media How to Use Facebook How to Use Twitter Instagram is one of the newer social media platforms on the scene and is one of my personal favourites. Unlike […]
What does a publicist do?
When someone mentions a publicist, it’s highly likely that your first thought is of the poor soul dealing with the aftermath of some out of control celebrity’s latest tirade. While, yes, this can be the case, a publicist is a very powerful force to have in your arsenal when it comes to advertising your business. […]
How to use Twitter – Social Media 101
This is the third post in our Social Media 101 series. If you missed the others, you can read them here: The Introduction to Social Media How to Use Facebook Twitter is just one of many social media platforms out there and can be the most difficult to see the immediate value it can provide […]
Coastal Turf say Grassias!
I guess you could say the grass actually is greener when you work with us… In August we started a Google Adwords campaign for one of our clients, Coastal Turf. We identified there was a huge opportunity based on Google search trends and volume so we got the A-team together to develop a strategy to […]
How to use Facebook – Social Media 101
This post is a part of our Social Media 101 series. You can view the introductory post here. Facebook is by far the biggest and most used social media platform. Put simply, Facebook is a platform where you can converse with your friends or customers both privately and publicly using photos, videos and messages. If you are […]
Social Media 101
Social media is the new(ish) kid on the block in business advertising. Social media platforms are online tools that allow you to get in front of your customers without doing the hard sell. Over the next couple of weeks, we will be breaking down social media into bite size pieces so you can understand what […]
Tailored Media and Google are in a relationship!
We’ve had quite a few Google Adwords success stories since our Digital Planner extraordinaire, Carlos, took over managing all of our clients’ Adwords accounts. We’ve always known that Carlos is an absolute legend, but now we have solid proof. Tailored Media is now listed as a Google Partner! What does being a Google Partner […]