Real Life Copywriting Tips

I just got sent a draft of a customer’s email newsletter.

Thought my response might be useful for those writing web pages and newsletter.

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Thanks Brooke

Looking good.

Quick tip – break your paragraphs up a bit.
Way too much text which puts people off reading.

You can break the text up in a number of ways:

• Bullet points
• Sub headings

Then there’s:

1. Bolding text
2. Numbered lists

People don’t really read these things – they skim.

When they skim they find words that interest them and then read from there.

The final tip is smaller sentences.

Just like I’ve done here.

As you can probably tell, the above is way easier to read than this:

Thanks Brooke. Looking good. Quick tip – break your paragraphs up a bit. Way too much text which puts people off reading. You can break the text up in a number of ways: Bullet points, Sub headings. Then there’s bolding text and numbered lists. People don’t really read these things – they skim. When they skim they find words that interest them and then read from there.The final tip is smaller sentences. Just like I’ve done here.