Keep It Simple For The Stupid People

• Have you ever wondered just how simple you need to make your web site or advertising material?
• Have you ever wondered just how little attention people pay?

Well. here’s a neat little example.

You see, 4 years ago I wrote a little blog post about the marketing of Quilton toilet paper.

Amazed That People Think We’re Quilton

It was a look at a neat bit of branding on their toilet rolls.  I was pretty surprised amazed when people started thinking we are Quilton, as there’s no way (or so I thought) that we indicated in anyway shape or form, that we’re associated with the company (we’re not).

But, in addition to the couple of comments on that original post, I still consistently get complaining emails from people about Quilton.

They all assume I’m from Quilton.

Dumbasses!

The Latest Complaint

Here’s the latest:

Hi i’m writing to you cause i always buy quilton tiolet rolls and have always been very satisfied with the quality but lately the quality has been poor to the point where i put in the same class as homebrand. The rolls are loose and are only one ply.

So the whole family is a little disgruntled with the quality. Even the children grone when we put the packet in the trolley. I do appologise for this email as this is the first time i’m writing to voice my compliant, not to critisize but to bring to your attention a problem with quality of your product.

1 Simple Takeaway

The takeaway is simple: Many, many people are stupid or lazy.  Harsh, but true.

Keep your web site as simple as you possibly can. That’s your biggest chance of appealing to the biggest market.