“Don’t Bloody Discount”

A client just emailed me asking me if he should discount his service.

My answer was what it always is.

“Never compete on price, always compete on value.

Competing on price means your focus is always on price (a low price), not on being the best cleaner you can be.

Your focus should be on providing amazing value or your business is set to fail from the start.

Aim to be THE kick-ass cleaner with remarkable service, remarkable work, remarkable value, remarkable everything.

People don’t care about price.  They care about value.

And they’re happy to pay for amazing service, care, products, whatever.”