We’re seeing many web sites these days that have major problems at first glance that are costing them lots and lots of sales.
It’s simply because more and more people (up to 70% of web site visitors on some sites) are accessing web sites using mobile devices, whether that be an:
- iPhone or iPad,
- a Nexus tablet or
- a HTC smart phone.
Many sites (especially older ones – and by that I mean just a couple of years old) have not been developed to work well in a mobile device.
Example: Which Site Would You Use On Your Phone?
As you’ll see from these 2 examples (both are slightly larger than my iPhone screen), one is almost impossible to read, whilst the other is easy to read and easier to take an action on (either call or navigate around).
The mobile friendly site will generate more sales and leads every time.
Building for a Better Mobile Experience!
See how the mobile design is far, far easier to use on a mobile?
When it comes to functionality, the mobile friendly site wins hands down.
Problems With Non Mobile Friendly Sites
Modern iPhones are pretty good at handling “unfriendly” websites. They’ll adapt, but the experience isn’t as good as it could be.
What the web visitor sees is a tiny site within their screen. To actually use the site they need to:
- expand the screen to read the copy
- scroll across to read
- click tiny links
- use forms they can barely see
A mobile web site is no longer a luxury, it’s a necessity – this Google report from 2012 shows that 67% of visitors are more likely to buy on a mobile friendly site.
It goes on to talk about how a non-mobile friendly site can help your competition. The numbers are getting too big to ignore.
Two ways to develop for mobile devices
1. Do a mobile specific site
What happens is when the visitor goes to your web site the site detects they’re on a mobile device and sends them to the mobile specific site. It’s a second website, separate from the first.
2. Code what’s called a “responsive design”
How this works is you recode the existing site so that it responds to different screen sizes and fits the screen perfectly.
Responsive design is a more future-friendly technique. The website will respond to the size of the viewer’s screen (whether it’s a tiny iPhone or a tablet device or a big computer monitor) to achieve the best possible layout.
Note: This doesn’t mean we do a whole new site – it’s simply recoding of your existing site in most cases.
What’s Best For Mobile Web Sites?
They’re both about the same price to develop, but then the mobile specific design gets more expensive because it’s a whole new site that you have to maintain – you’d have 2 web sites, the normal one and the mobile one.
We recommend you recode your site as a responsive design to maximise the benefits whilst minimising the cost.
If you’d like us to quote on helping you achieve more sales with a mobile friendly site, then please…