I’m always rabbiting on about how we all need, in business, to demonstrate our expertise or our product.
What a powerful, logical and just plain smart way to do it for this personal training site.
What I particularly like about how they done it, is that the demonstration comes in both words and graphics. Some people need to see it, some people need to read it.
Providing testimonials in various formats provides options to your prospects to access the information critical to decision making in a way that is suitable to them.
That’s smart marketing.