Online Personal Training Site Gives Brilliant Example

I’m always rabbiting on about how we all need, in business, to demonstrate our expertise or our product.

The biggest barrier to someone buying from you is perceived risk – if you can show your product off, then this substantially reduces the perceived risk in buying from you.

One site I found today is of a personal training site. The site provides brilliant samples of their product – in the before and after pictures of their clients, and via the success stories.

What a powerful, logical and just plain smart way to do it for this personal training site.

What I particularly like about how they done it, is that the demonstration comes in both words and graphics. Some people need to see it, some people need to read it.

Providing testimonials in various formats provides options to your prospects to access the information critical to decision making in a way that is suitable to them.

That’s smart marketing.