Many brands either invest into advertising or sponsorship to increase their brand awareness. But advertising and sponsorship can go hand in hand, and this powerful combination will propel brands to the next level. Why? Advertising is great for general brand awareness as it can provide high frequency and repetition, meaning consumers will see the product/service […]
The boss meets some new friends and comes home a week early
Great to see the boss meet some lovely new friends on day two of his two week outback motorbike trip last week. First off he met a friendly kangaroo (Skippy) who came up to him on the bike as he was travelling at 110 km/hr on the highway. Then, as he had a bit of […]
Get Your Brand Sported with Sponsorship
If you think back to your younger days watching the football or cricket on your old tube TV set, there will be a few key things you can remember (other than how bushy David Boon’s moustache was or how many beers and pies you think Warney smashed the night before). You will probably recall seeing […]
If you’re not being remarkable, nobody cares about what you have to offer.
Josh wrote earlier this month about how “very little grabs our attention” these days and he’s right. Gone are the days of being able to churn something out and bring in the cash; you need to be different, your products and marketing need to be remarkable. Unless you can provide your customers or target audience […]
Are you looking for the best job in the world (well, maybe not the world, but the Gold Coast)?
We are looking for a legendary marketing professional to join our team. Keep reading to find out all the juicy details… Key responsibilities: Creating and implementing creative marketing strategies for a broad range of clients Writing and editing content from web sites, enewsletters, to blog posts and social media updates Account management of various clients Reporting on […]
The benefits of Brand Ambassadors
Have you ever wondered why you see sports stars, actors, singers and other profile people promoting someone’s brand? Brand ambassadors are a brilliant marketing tactic that we use for some of our clients… and it works! Put simply, a brand ambassador is a person who represents and promotes your company. In this blog, we will […]
Winners! Gold Coast Business Excellence Awards
Tailored Media are proud to announce that we are winners of the May 2016 Gold Coast Business Excellence Awards! In the category of Trades, Professions and Services, Tailored Media will now head to the final awards ceremony to be held in November. The Gold Coast Business Excellence Awards highlight the growing importance of the Gold Coast […]
The Death of the Resume
The fast rise and popularity of social media over the past ten years, has not only changed the way we communicate with our friends and family, it has changed how we screen potential employees and how job seekers can represent their personal brand. The printed resume might be the first thing people see when a […]
How to Market yourself this Mother’s Day
The key to getting your business noticed at Mother’s Day, is to be prepared. This goes for any celebratory days like Father’s Day, Valentine’s Day, Easter or even Australia Day. And don’t for one second think that you have to put your prices down to get the customers through the door. There are many ways […]
Why Mother’s Day is Important for Your Business
In Australia, Mother’s Day is a $1.4 billion business, compared to about $760 million for Father’s Day. Whether you are a product-based or service-based business, there are opportunities for your brand to use Mother’s Day to increase your ‘sales’, but most importantly to create emotional connections with your customers. You don’t have to be a […]