The online world is constantly changing, and the marketer’s job is to stay on top of these changes in order to understand how consumers use the internet, and where advertising fits in with that. Incidentally, we happen to be a bunch of marketers here at Tailored, and there are three key trends we’ve found on the […]
How We Use Facebook Lookalike Audiences to Target the Right Customer
It’s no secret that Facebook knows just about everything about everyone. 1.79 billion users, approximately 15 million of which are in Australia, willingly hand over their personal information, including where they live, their age, where they work and their interests every day. Not only that, but when users engage and interact with posts, including photos, […]
Curating your Instagram feed: What it means, and why it’s important
In a world that has become increasingly dependent on imagery, it’s no wonder Instagram is now a powerful platform for businesses. Stories of brands and social media influencers who’ve built thriving businesses solely based on an engaged Instagram following are becoming more and more common. I’d dare to say such success was not through […]
What it’s like being on the Tailored Media Team
Hey there! Are you snooping on us here at Tailored after seeing the ad for a Marketing Coordinator on the Griffith Uni web site??! I’m Adi Henry and I have been a part of the Tailored Media team since the start of November. I know, I know – lucky them! Luckily for me, however, I […]
Make 360 degree marketing your new year’s resolution
As 2016 draws to a close, it’s time to take a look at what we did well this year, and how we can make it better in 2017. What are your business goals for next year, and how can we help you achieve them? A considerably broad question, we know. So let us break it […]
How to use LinkedIn – Social Media 101
This post is the fifth in a series of posts about how to use social media. If you missed the others, here is: The Introduction to Social Media How to Use Facebook How to Use Twitter How to Use Instagram LinkedIn is currently the fourth most popular social media platform in terms of monthly visits. […]
How to use Instagram – Social Media 101
This post is the fourth in our series of posts on how to use social media. If you missed the others, here is The Introduction to Social Media How to Use Facebook How to Use Twitter Instagram is one of the newer social media platforms on the scene and is one of my personal favourites. Unlike […]
What does a publicist do?
When someone mentions a publicist, it’s highly likely that your first thought is of the poor soul dealing with the aftermath of some out of control celebrity’s latest tirade. While, yes, this can be the case, a publicist is a very powerful force to have in your arsenal when it comes to advertising your business. […]
Coastal Turf say Grassias!
I guess you could say the grass actually is greener when you work with us… In August we started a Google Adwords campaign for one of our clients, Coastal Turf. We identified there was a huge opportunity based on Google search trends and volume so we got the A-team (read: Carlos) together to develop a strategy to increase […]
How to use Facebook – Social Media 101
This post is a part of our Social Media 101 series. You can view the introductory post here. Facebook is by far the biggest and most used social media platform. Put simply, Facebook is a platform where you can converse with your friends or customers both privately and publicly using photos, videos and messages. If you are […]