It’s all too common for beginner Facebook Advertisers to stick to the default “Performance” metrics columns when reviewing their ad performance. While this will give you a basic overview of how things are doing, there are a tonne of other metrics that will give you helpful information about how your ads and doing and help […]
Are the days of Facebook Likes behind us?
They very well could be! Facebook is following the lead of their child company, Instagram, and ditching the Likes counter. Why would Facebook get rid of Likes? The big story they’re pushing is that getting rid of Likes will help people to stop comparing the popularity of their post content with others. This should encourage […]
Remembering Google+
Welcome everybody, We are gathered here today to reflect on the life and times of everybody’s favourite social media platform… Google+. From birth, Google+ had been a challenging child. Unfortunately, not even Google was able to understand or control Google+. This led to Google+ living its life out as an outlier, always on the fringe […]
Is organic social media worth it if you’re not getting any engagement?
This is always a fun topic 😀 Organic social media engagement rates have dropped massively over the last couple of years for businesses. Where businesses were seeing 20-30% engagement rates on Facebook, they might be lucky to see 5% now. The newsfeed algorithm is largely to blame for this – it filters how many posts […]
Results are the only real measure of your SEO success
The Big Boss was chatting with a new client earlier this week and stressing the importance of results being the only measure of effective search engine optimisation. Sure, it’s great to do all the right things – but only if they work. So we did a bit of digging on our past Google ranking results […]
Google Ads in the age of Facebook Advertising
Facebook ads are often touted as the be all and end all in terms of digital marketing and don’t get me wrong, they can be incredibly powerful for your business. If done right, Facebook’s targeting options allow you to get so granular and specific with who you display your ads to that it’s like hand […]
Facebook News Feed Changes Jan 2018
If you’ve spent any time on the internet in the last week, you have probably heard that the social media industry is in meltdown after Facebook announced further changes to the News Feed that will affect Pages. There’s been a lot of hysteria around these changes and there are influencers within the industry labeling it […]
The Boss Is Back
We’d like to say our boss (Brendon Sinclair) has been on a fact-finding mission in India looking at all things marketing, but what he’s actually been doing has been roaring through the Himalayas on a motorbike trip with his son. He’s back at work today and has, thank goodness, had a shave and a haircut! […]
Don’t Get Penalised by Facebook – Optimise Your Website for Mobile
Ever click on an article on Facebook and get a little frustrated when it doesn’t load right away? More often than not, you don’t end up reading what you clicked on. Well, if you own one of those sites and Facebook is a part of your overall marketing strategy, you had better look out: Facebook […]
The Four P’s of Blogging for PR
Good old blogging first made its appearance in the daggy era of the 90’s as an online outlet for a personal diary. Fast-forward 20 years and it has now become an important aspect of any successful business strategy. In fact, many entrepreneurs are making a decent living off blogging alone. With this in mind, here’s […]