This is always a fun topic š Organic social media engagement rates have dropped massively over the last couple of years for businesses. Where businesses were seeing 20-30% engagement rates on Facebook, they might be lucky to see 5% now. The newsfeed algorithm is largely to blame for this – it filters how many posts […]
Results are the only real measure of your SEO success
The Big Boss was chatting with a new client earlier this week and stressing the importance of results being the only measure of effective search engine optimisation.Ā Sure, it’s great to do all the right things – but only if they work. So we did a bit of digging on our past Google ranking results […]
Google Ads in the age of Facebook Advertising
Facebook ads are often touted as the be all and end all in terms of digital marketing and donāt get me wrong, they can be incredibly powerful for your business. If done right, Facebookās targeting options allow you to get so granular and specific with who you display your ads to that itās like hand […]
Facebook News Feed Changes Jan 2018
If youāve spent any time on the internet in the last week, you have probably heard that the social media industry is in meltdown after Facebook announced further changes to the News Feed that will affect Pages. Thereās been a lot of hysteria around these changes and there are influencers within the industry labeling it […]
The Boss Is Back
We’d like to say our boss (Brendon Sinclair) has been on a fact-finding mission in India looking at all things marketing, but what he’s actually been doing has been roaring through the Himalayas on a motorbike trip with his son. He’s back at work today and has, thank goodness, had a shave and a haircut! […]
Donāt Get Penalised by Facebook ā Optimise Your Website for Mobile
Ever click on an article on Facebook and get a little frustrated when it doesnāt load right away? More often than not, you donāt end up reading what you clicked on. Well, if you own one of those sites and Facebook is a part of your overall marketing strategy, you had better look out: Facebook […]
The Four P’s of Blogging for PR
Good old blogging first made its appearance in the daggy era of the 90ās as an online outlet for a personal diary. Fast-forward 20 years and it has now become an important aspect of any successful business strategy. In fact, many entrepreneurs are making a decent living off blogging alone. With this in mind, hereās […]
Five Reasons Your Business Needs Public Relations
Bill Gates once said, āIf I was down to my last dollar, I would spend it on public relations.ā And rightly so. With a bounty of potential rewards, using public relations alone or as part of a broader marketing plan can make a huge difference to the success of your business, if itās done well. […]
3 Things that will Change the Way You Think about Your Online Content
The online world is constantly changing, and the marketer’s job is to stay on top of these changes in order to understand how consumers use the internet, and where advertising fits in with that. Incidentally, we happen to be a bunch of marketers here at Tailored, and there are three key trends we’ve foundĀ on the […]
How We Use Facebook Lookalike Audiences to Target the Right Customer
Itās no secret that Facebook knows just about everything about everyone. 1.79 billion users, approximately 15 million of which are in Australia, willingly hand over their personal information, including where they live, their age, where they work and their interests every day. Not only that, but when users engage and interact with posts, including photos, […]